In today’s fast-paced digital world, keeping up with the latest trends, especially in social media, is key for businesses. While we all know about big names like Facebook, Twitter, and Instagram, there’s always something new popping up. And it can be tough to stay in the loop.
Here’s a quick rundown of some new social media platforms you might want to consider for your business in 2024:
TikTok
If you haven’t heard of TikTok yet, it’s basically a fun app where people share short videos set to music. It’s huge among Gen Z, so much so that even Facebook is trying to copy it. What’s cool about TikTok is that it’s all about being creative and having fun with your content. For businesses, this means a chance to reach out to potential customers in a whole new way. Instead of just posting ads, you can get creative and make content that’s entertaining and engaging for TikTok’s younger audience.
Vero
Vero is a social platform that’s been around since 2015 but is just starting to gain popularity now. It’s all about connecting with people on a more personal level than other platforms like Facebook or Instagram. Unlike those platforms, Vero shows posts in chronological order, so you always see the latest updates from the people you follow. Plus, you get unlimited storage for your photos and videos, so you can share as much as you want without worrying about running out of space.
Discord
Discord started as a chat app for gamers but has grown into much more. It now has millions of users and is especially popular among Gen Z and millennials. For businesses, Discord offers lots of ways to connect with your audience, like sponsoring servers or even creating your own. If your target audience is into gaming or tech, Discord could be a great fit for your business.
Snapchat
Snapchat has been around since 2011 but has only recently become popular for businesses. It lets users send disappearing photos and videos to each other and offers lots of features for businesses to reach potential customers directly. You can create targeted ads and custom filters and lenses branded with your business’s logo. It’s a fun way to connect with Snapchat’s audience of 18-34 year olds.
Twitch
Twitch is a live streaming platform with millions of daily users. It’s a great way for businesses to build brand awareness by creating engaging content and partnering with influencers. You can also use Twitch to directly engage with your audience through things like Q&A sessions or customer support.
Reddit is a huge platform with millions of users divided into topic-based communities called subreddits. It’s perfect for businesses of all sizes and a great place for content marketing. If you create quality content that’s relevant to your business, you can get it in front of a large audience on Reddit for free.
As we head into 2024, there are lots of new social media platforms businesses should consider. From TikTok to Snapchat, there are plenty of opportunities to reach your target audience in fun and innovative ways. So why wait? Let WebLogics.us help you manage these platforms and start connecting with your audience today!